Wander Design Co. is a boutique design studio that helps travel, recreation, and consumer companies to attract and retain their ideal customers by designing memorable brand experiences through strategic brand identities, websites, and graphic design services.
Visual brand strategy, logo system, color palette, photography curation, typography, brand guidelines.
From one-pagers to ecommerce shops. We work in Webflow, WordPress, Squarespace, and BigCommerce.
Magazine articles, annual reports, wholesale guides, interactive PDFs, packaging, campaigns, gifs, and more.
We help enhance marketing efforts for clients by overseeing collective work and guide the visual direction on a project-basis.
Our Signature Process: Discovery, Design, Refine, Launch
Primary logo & alternate layouts
Typography & color palette exploration
Comprehensive brand guidelines
Final files for print and online use
We begin with strategy. We uncover the obstacles and goals through a diagnostic call. We research your competitors, your target market, and your business. We document our findings in the Discovery PDF and include your visual strategy and direction for you to approve.
We rely on the Discovery as our North Star to guide us to a strategic design solution for your company to utilize for years to come. We narrow sketches down to the absolute strongest concept and digitize it. We present the design as a full suite with mock-life examples.
We reconnect with you at base camp to assess the design and gather your valued feedback. If any refinement is requested, we work with it to further align your design to your strategy. We count on you to know your business best.
After the design approval, we apply the new design to your requested marketing collateral. We deliver the final files in a cloud folder along with your detailed brand guidelines. We welcome continuing our adventure together!
Our Signature Process: Discovery, Design, Develop, Launch
Branding implementation & custom web graphics
Optimized SEO, images, speed, mobile responsive
Choose Webflow, WordPress, Squarespace, Shopify, BigCommerce
Custom video tutorials to learn how to edit website
We begin with strategy. We uncover the obstacles and goals through a diagnostic call. We research your competitors, your target market, and your business. We document our findings in the Discovery PDF and include your website strategy and direction for you to approve.
We rely on the Discovery as our North Star to guide us to a strategic design solution for your company to utilize for years to come. We design wireframes and organize your website content based on UX best practices. We present the design for your approval.
After receiving your valuable feedback on the website design, we begin development. We work hard to make your website look and perform beautifully, implementing best SEO and mobile responsive practices. We review the final with you before your launch.
After the website is approved, we execute the necessary steps to launch. We provide you with custom video tutorials so you know how to edit and make changes to your new site in the future. We are also on standby for you post-launch — included in our package.
Once a month, we discuss design needs and upcoming events via phone or email. We then share project ideas for the month to support your business and set deadlines.
We set a dedicated Clickup project management board for your organization so you can see in real time what is being worked on. We submit designs for review and gather feedback in this board or email.
Final files are delivered through a Google Drive folder that is dedicated to your business.
Giselle helps agencies and companies translate the vision and core values of the client’s brand, and bring them to life visually so immediate trust is established when an ideal customer experiences the brand, which in turn enhances marketing efforts.
Learn our signature process for free to try it for yourself! Our Brand Identity Roadmap Guide will teach you how to level up your design:
Get the Roadmap