Services & Process

Brand Identity Design & Strategy

Visual brand strategy, logo system, color palette, photography curation, typography, brand guidelines.

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Website Design & Development

From one-pagers to ecommerce shops. We work in Webflow, WordPress, Squarespace, and BigCommerce.

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Project/Retainer Graphic Design

Magazine articles, annual reports, wholesale guides, interactive PDFs, packaging, campaigns, gifs, and more.

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Creative Direction & Visual Strategy

We help enhance marketing efforts for clients by overseeing collective work and guide the visual direction on a project-basis.

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Brand Identity Design & Strategy

Typical Timeline: 4-6 weeks

Our Signature Process: Discovery, Design, Refine, Launch
Primary logo & alternate layouts
Typography & color palette exploration
Comprehensive brand guidelines
Final files for print and online use

Phase 1

Discovery

We begin with strategy. We uncover the obstacles and goals through a diagnostic call. We research your competitors, your target market, and your business. We document our findings in the Discovery PDF and include your visual strategy and direction for you to approve.

Phase 2

Design

We rely on the Discovery as our North Star to guide us to a strategic design solution for your company to utilize for years to come. We narrow sketches down to the absolute strongest concept and digitize it. We present the design as a full suite with mock-life examples.

Phase 3

Refine

We reconnect with you at base camp to assess the design and gather your valued feedback. If any refinement is requested, we work with it to further align your design to your strategy. We count on you to know your business best.

Phase 4

Launch

After the design approval, we apply the new design to your requested marketing collateral. We deliver the final files in a cloud folder along with your detailed brand guidelines. We welcome continuing our adventure together!

Website Design & Development

Typical Timeline: 4-6 weeks

Our Signature Process: , Design, Develop, Launch
Branding implementation & custom web graphics
Optimized SEO, images, speed, mobile responsive
Choose Webflow, WordPress, Squarespace, Shopify, BigCommerce
Custom video tutorials to learn how to edit website

Phase 1

Discovery

We begin with strategy. We uncover the obstacles and goals through a diagnostic call. We research your competitors, your target market, and your business. We document our findings in the Discovery PDF and include your website strategy and direction for you to approve.

Phase 2

Design

We rely on the Discovery as our North Star to guide us to a strategic design solution for your company to utilize for years to come. We design wireframes and organize your website content based on UX best practices. We present the design for your approval.

Phase 3

Develop

After receiving your valuable feedback on the website design, we begin development. We work hard to make your website look and perform beautifully, implementing best SEO and mobile responsive practices. We review the final with you before your launch.

Phase 4

Launch

After the website is approved, we execute the necessary steps to launch. We provide you with custom video tutorials so you know how to edit and make changes to your new site in the future. We are also on standby for you post-launch — included in our package.

Project-Based & Retainer Packages

For projects small to big, or 3-month minimum design retainer

Retainer Process

Retainer clients have priority for project turnaround times over project-based clients.


Once a month, we discuss design needs and upcoming events via phone or email. We then share project ideas for the month to support your business and set deadlines.

We set a dedicated Clickup project management board for your organization so you can see in real time what is being worked on. We submit designs for review and gather feedback in this board or email.

Final files are delivered through a Google Drive folder that is dedicated to your business.

Creative Direction & Strategy

Serviced by Giselle Field, Founding Creative Director

Giselle helps agencies and companies translate the vision and core values of the client’s brand, and bring them to life visually so immediate trust is established when an ideal customer experiences the brand, which in turn enhances marketing efforts.

Not ready for a call?

Learn our signature process for free to try it for yourself! Our Brand Identity Roadmap Guide will teach you how to level up your design:

Get the Roadmap
Wander Design Co Brand Identity and Websites for Adventurers