Keeping Websites Real
Keeping Websites Real (KWR) Hosting is a web host and tech support business that also offers content updates and small website packages. Their mission is to keep website hosting real and keep websites alive by providing transparency and appropriate solutions for customers.
Blue collar small business owners in the LA, Santa Barbara, and Ventura Counties that want to spend wisely on web hosting.
PRIMARY + SECONDARY LOGOS
KWR Hosting keeps it real by providing customers’ sites with better uptime, authentic tech support, and services that will provide positive results in their customers’ businesses. KWR needs a brand image that captures authenticity, trustworthiness, and the focus in real customer support. I created a brand image that is lighthearted and unique, but at the same time trustworthy and professional.
The KWR brand is inspired by Tupac and 70’s vintage, which I reference with roughened textures, flat colors, warped type, all caps, handwritten sans-serifs, and custom illustrations. Moreover, the submark design is heavily influenced by vintage badges. The horizontal logo is designed for horizontal spaces like the business card and website menu.
Overall, the primary and alternate logos convey a genuine and trustworthy feel with similar design to vintage illustrations of the 70’s and Tupac fan art.
The friendly and action-oriented spirit of KWR comes to life with the condensed sans-serif featuring rounded corners. A more decorative condensed sans-serif is used for the arced “Keeping Websites Real” to make the logos more interesting. Moreover, the white space between each letter of the small words improves readability. The sans-serif used for the web copy is simpler for better web-use and readability.
The color palette is a small collection of desaturated but rich colors to capture a vintage feel. Fox Red is used for accents, black is used for text and illustration outlines, cream is used for backgrounds and subtle objects, and KWR Green is used as the primary color for the logo and backgrounds. The colors work together harmoniously, especially in custom illustrations that the KWR brand features.
Custom illustrations and iconography are unique opportunities to channel the brand’s essence into something that will take the identity to the next level. Through this application, you can envision how the color, type, illustrations, and logo all come together as a cohesive brand. These images are only mockups to help you imagine the brand in context.
The theme of KWR illustrations is to tell a story, which humanizes the brand. The main character is the fox, and we will feature other characters for each of the KWR branches. With a character representing Hosting, Studio, and Info, we can individually brand each business to appeal to their respective target markets, and tie all the brands together under the KWR umbrella by having all of the characters interact with each other.
Illustrations also include tech-related tools, like mobile devices and computers. The illustrations feature roughened lines and texture with the brand color palette. The screens reference the KWR Hosting cpanel dashboard, as well as client websites.
Overall, the brand identity is keeping it real so small businesses can trust KWR Hosting to advise them in website hosting and not upsell them in services that won’t benefit their businesses.