Journal

2 Reasons Why SEO Matters

First of all, what is SEO? It stands for Search Engine Optimization, and learning the tricks to boost SEO will earn your website a prime spot on the first page of Google searches. So why is that important?

1. It makes your website easier to find

By default, your website can be found through a google search. However, you can see the consequence of neglected SEO practices when you search for a service that you offer and your website is nowhere to be found in the first few search result pages. Let’s say your business is dog grooming in Santa Monica. Your potential customer will look up “dog groomers in Santa Monica” and will find the usual suspects like Petsmart and Petco, then the more SEO-boosted dog groomers. How are you going to stand out from the competition if you’re not even on the playing field?

2. It’s one of the best marketing tools

If your website has excellent SEO, then people searching online for a business like yours will find it almost every time. That means more exposure to potential customers! Perhaps you may need to make the initial investment to boost your SEO to an excellent standing, but it will be worth it when you see more customers roll in.

Summary

You’re probably left thinking, “Then how do I boost my site’s SEO?” Stay tuned for that in the journal. If you can’t wait, I offer a free 30-minute consultation. I believe in giving my clients the fish and also teaching them how to catch their own. Clients hire me so that they can spend their time doing what they’re good at: their business!

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