Frequently Asked Questions

What is your "signature process"?

My signature process for a brand identity project is my secret sauce to develop a brand that you and your customers will adore. It involves getting deep with the discovery stage, drafting one high-quality design concept, and checking each other to stay goal-oriented throughout all of the stages. The process is as follows:

  1. Questionnaire: To get started, you complete my lengthy but essential questionnaire to understand every corner of your business, your goals, and your customers.
  2. First Call: We hop on a call to discuss the questionnaire and get further clarification on what you envision for your dream brand and customer.
  3. Discovery Phase: Analyzing all the info I’ve gathered thus far, I research your market and your competitors. I then create a moodboard and creative brief that you will approve.
  4. Design: Finally, onto designing! I first sketch concepts until I craft one that’s hitting all the checkboxes from the Discovery Phase. I flesh it out so you can envision it ‘in the wild’.
  5. Presentation: We hop on another call to present your new brand identity. I go through all of the rationale of your design and ask for essential feedback.
  6. Deliverables: After refinement, I deliver your brand files via Google Drive. Congrats! You are now qualified for exclusive client-only discounts and design retainers!

What is a moodboard and why do you use it in your process?

A moodboard is basically a collage of images that carry a similar style for design reference. It's a great tactic to ensure both you and I are envisioning the same thing for your brand. The moodboard is included in the Discovery Phase of my signature process and it's the visual roadmap for your design. We do not move forward with the process until we are both satisfied with the moodboard.

How does payment work?

Retainer packages are due 100% upfront before the commencement of any work. For brand packages, 50% of the quote is due upfront to reserve your service. When the project is complete, the remaining 50% is due to deliver the design files. Payment can be made via secure credit card or ACH. No checks or Paypal payments are accepted unless directly stated in our contract.

Do you do small projects?

Certainly! No project is too big or too small. I highly encourage my clients to sign up for a graphic design retainer to save money, time, and ensure a smooth process for continuous design support. Moreover, design retainers will guarantee my time for your convenience. For more complex projects, I offer flat-fee proposals upon request.

Do you handle printing too?

As an experienced design professional, I am well-adept in the print industry and handling complicated print orders. I do not handle printing unless specifically requested by you. In which case, I will provide a separate bill that must be paid in full upfront to handle your print order. My preferred print vendor is Moo.com.

When can you start on my project?

Start dates vary depending on my current workload, so it can range from tomorrow to a few weeks from now. Therefore, I highly encourage you to get in contact with me today so we can properly arrange a start and end date that will work for you. If your deadline is possible for me, I will propose a project timeline during your booking to make certain we will meet your end date.

What software do you use?

I use Adobe and Microsoft Office software. For Adobe, that includes: Illustrator, Photoshop, InDesign, and Lightroom. I also use Keynote, Canva, and Google Suite. I am happy to provide native files that are easy for you to adjust if discussed ahead of time during the proposal stage.

What file types do you provide?

I can provide the following file types: PDF, PNG, JPEG, SVG, EPS, TIFF, GIF, Doc, Ppt, Key, Psd, Indd, Ai. Any special files can be requested as well.

During our project, how do we communicate?

I offer complimentary 30-minute phone or video consultations during our projects. As an organizational neat freak, I prefer to keep as much of our conversations in one place for easy referencing in the future. Therefore, I invite my clients to join me on Trello (a free project management system), in which I have a special board just for you and me. I also use our client portal, which you receive access to in our welcome email, to store files, emails, and other notes pertaining to your brand.

What if I'm not satisfied with the work?

This is a rare case. In fact, it's so rare that's it's honestly never happened yet. The reason for this is that my signature process eliminates the chance for you to be dissatisfied with the work. We have different milestones in which we check we are meeting your ultimate goal and steering the designs in the right direction. However, if there does come a time when you are not satisfied, I am open to discussing how we can resolve this. Refund terms are stated in our contract.

Have more questions?

We are always happy to answer any questions you have. We value transparency, so we will anwer your questions as honest as we can. Contact us via our form, Instagram, or schedule a call with us!

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Wander Design Co Brand Identity and Websites for Adventurers